P R E S S   R E L E A S E

The Photolab Gallery announces an exhibit of black and white photography, titled frost | fog | flora by East Bay photographer, Michele Hofherr.

The show will run from February 28 to April 11, 2009 at the Photolab Gallery, 2235 Fifth Street in Berkeley, CA.

The exhibit is accessible, open to the public and free of charge. Hours are Monday to Friday 9am to 6pm, Saturday 10:30 to 2:30 pm, closed on Sundays.

A reception for the artist will be held at the Photolab Gallery on Friday, March 20th from 5 to 8 pm. The public is invited; refreshments will be served.

Photographer Michele Hofherr has taken a winding road to arrive at the point in her career she now occupies. She did not attend photography school, or even art school. Hofherr started out as a talent agent working with movie stars and television actors in New York and Los Angeles, before moving to San Francisco.

Ten years ago, after leveraging her agent skills into various stints in repping, casting, and studio management, Michele decided it was time to pursue her true passion, behind the camera, and break out on her own. That pursuit has allowed her to move fluidly from natural black & white portraiture of children and families into the more rigorous worlds of editorial and commercial work, with the single goal of capturing the true essence of people and places at their most natural and beautiful. 

From the beginning of her photo career, Michele Hofherr has created black and white portraiture with traditional film. "I liked the way that film captured black and white images," Hofherr points out. Now adept at all forms of digital capture, Michele still prefers film and traditional silver prints.

Eventually, however, Hofherr's work evolved. She was slowly moving into shooting children and families, then lifestyle images, editorial and commercial photography. She says, "The bulk of what I do now is portraiture and fine art. They are truly the most satisfying."

When not shooting images for her diverse clientele, or pursuing her personal fine art work, Michele spends her time with her husband Matt and their eleven-year-old daughter, enjoying life in the San Francisco Bay Area. 

View Michele Hofherr's website: www.michelehofherr.com. 

Some of her photographic work can be seen online at http://www.michelehofherr.com/fine_art.html

For more information
Contact: Andrea McLaughlin (510) 644-1400
Michele Hofherr (510) 428-9985   mhofherr@sbcglobal.net

Note: These images are from the FROST series. To see the entire exhibit, please visit the exhibit in person. Meet the artist Friday, March 20th 5pm to 8pm at the Photolab Gallery in Berkeley

FROST  |  FOG  |  FLORA
PHOTOGRAPHS BY MICHELE HOFHERR